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Why a Garden Writer is Important

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The following is a guest post from Kristen McLain, a Garden Writer who I wanted to gain insight from on how our National Green Centre members can benefit from a relationship with The Garden Writers Association.    Not all Writers are Gardeners and not all Gardeners are Writers  That’s why garden writers are so important to the industry: we enjoy digging in the dirt as much as tapping on the keyboard. I attend trade shows like the National Green Centre because they are the perfect venue to meet others and get to know the industry, the trends and the exhibitors. But what is it about trade shows that are so helpful? Below are my goals as a garden writer, what I gain from visiting and how exhibitors and I can help each other. How I help exhibitors: I can get the word out about your product or service I write articles, blogs, product descriptions, sales letters, press releases, brochures and more I write content both online and off I work with (and know) many editors and … Continue reading

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